%0 Journal Article
%T The Study of Temple Tourism Brand Marketing¡ªTaking Guangxiao Temple as an Example
%A Mingzhu Liang
%A Mingsen Wang
%A Songjun Xu
%J Chinese Studies
%P 88-92
%@ 2168-541X
%D 2016
%I Scientific Research Publishing
%R 10.4236/chnstd.2016.53010
%X Nowadays, religious tourism draws attention in the research field of tourism, especially the once sluggish temple. However, due to the remote geographical location, religious tourism resources have not been effectively utilized. To solve this problem, brand marketing needs to be emphasized, which could improve the scenic visibility and reputation of religious tourism. This paper uses the Guangxiao Temple as a case to analyze its brand marketing situation. We try to propose solutions through such examination.
%K Religious
%K Guangxiao Temple
%K Temple Tourism
%K Brand Marketing
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=69609