%0 Journal Article
%T Fresh-Keeping Contract Model of Farmer-Supermarket Direct-Purchase
%A Zilong Song
%J Open Access Library Journal
%V 3
%N 8
%P 1-9
%@ 2333-9721
%D 2016
%I Open Access Library
%R 10.4236/oalib.1102918
%X <div style="text-align:justify;">
	<span style="line-height:1.5;">Based on "Farmer-Supermarket Direct-Purchase" as the research background, with farmer, supermarket, logistics company as the main body of research, this paper combines with the thoughts of contract theory, introduces the concept of fresh-keeping contract of agricultural products. Then, using game theory to analyze whether to sign the fresh-keeping contract between the supermarket and farmer, supermarket and logistics company. The results indicate that: when farmer and supermarket sign the fresh-keeping contract of fresh agricultural products, the farmer and the supermarket will both benefit from the fresh-keeping contract. Whether supermarket and logistics company sign the fresh-keeping contract is determined by <em>w</em><sub>1</sub>, <em>w</em><sub>2</sub> . If <em style="text-align:justify;white-space:normal;">w</em><sub style="text-align:justify;white-space:normal;">1</sub>=<em style="text-align:justify;white-space:normal;">w</em><sub style="text-align:justify;white-space:normal;">2</sub>, the supermarket and the logistics company can sign the fresh-keeping contract or cannot sign a contract. If <em style="text-align:justify;white-space:normal;">w</em><sub style="text-align:justify;white-space:normal;">1</sub>£¾<em style="text-align:justify;white-space:normal;">w</em><sub style="text-align:justify;white-space:normal;">2</sub>, supermarket and logistics company will not choose cooperation. If w1£¼<em style="text-align:justify;white-space:normal;">w</em><sub style="text-align:justify;white-space:normal;">2</sub>, as long as the liquidated damages is in a reasonable range, supermarket and logistics company will both benefit from signing a fresh-keeping contract. This paper can provide a reference for the supermarket, farmers, logistics companies when sign fresh-keeping contracts.</span> 
</div>
%K Fresh-Keeping Contract
%K Farmer-Supermarket Direct-Purchase
%K Farmer and Supermarket
%K Supermarket and Logistics Company
%U http://www.oalib.com/paper/5271233