%0 Journal Article
%T 西方媒体新闻报道中的中国形象 ——基于2013对中国新闻报道的议程设置理论的研究<br>China’s Image in Western Media: An Agenda-Setting Study of News about China in 2013
%A 魏然
%A 蒋晶
%J 国际新闻界
%D 2015
%X 摘要 中国形象为何？西方媒体如何在常规报道中描绘中国这一正在崛起的经济大国？为了回答上述问题，本研究从议程设置的角度审视关于中国（包括上海）的报道。具体地，本研究通过2013年西方媒体相关议题报道的数量、显著性等方面来考察其第一层和第二层的议程建构。研究揭示了有关中国的媒体议程和有关上海的媒体议程之间的密切关系。研究结果还显示精英媒体的商业报道在塑造中国形象上的议程设置作用，这阐明西方媒体中的动态议程设置过程。更重要的是，本研究发现西方媒体试图平衡对中国的正面和负面评价，而把媒体注意力引向世界舞台。最后，文章在文化和软实力，以及全球化时代的国家形象的背景下对结果进行讨论。<br>What is the image of China? How do western media portray China in its routine coverage of the world’s rising economic powerhouse? To address those questions, this study scrutinizes the reporting of China, including Shanghai, the country’s largest city, from an agenda-setting perspective. Specifically, the study examines the western media’s first-level and second-level agenda building in reporting about China in terms of selecting issues with varying quantity, prominence and salience, and the prevailing valence of the issues in 2013. Findings reveal the close relationship in the media agenda of China and the media agenda of Shanghai. Also, findings show the agenda-setting effects of the elite press on business press in shaping the image of China, illuminating the dynamic agenda-setting process within the Western media. More importantly, this study finds the western media attempted to balance the positive with the negative valence toward China, which commands increased media attention on the world stage. Findings are discussed in the context of culture and soft power as well as national image in the era of globalization
%K 第一层议程设置
%K 第二层议程设置
%K 媒体间的议程设置
%K 议题显著性
%K 评价
%K 国家形象<br>first-level agenda setting
%K second-level agenda setting
%K intermedia agenda setting
%K issue salience
%K valence
%K national image
%U http://cjjc.ruc.edu.cn/CN/abstract/abstract408.shtml