%0 Journal Article
%T Consumer Spending and Customer Satisfaction: Untying the Knot
%A Peter Sephton
%J Economics Research International
%D 2012
%I Hindawi Publishing Corporation
%R 10.1155/2012/534209
%X The recession of 2007–2009 has led to renewed interest in forecasting discretionary consumer spending and whether marketing variables contain predictive content. Using the ACSI customer satisfaction index and both linear and nonlinear methods, this note suggests the index fails to enhance our understanding of the temporal evolution of discretionary spending.
%U http://www.hindawi.com/journals/econ/2012/534209/