%0 Journal Article %T A Ternary Algebra with Applications to Binary Quadratic Forms %A Edray Herber Goins %J Mathematics %D 2009 %I arXiv %X We discuss multiplicative properties of the binary quadratic form $a x^2 + b x y + c y^2$ by considering a ring of matrices which is closed under a triple product. We prove that the ring forms a ternary algebra in the sense of Hestenes, and then derive both multiplicative formulas for a large class of binary quadratic forms and a type of multiplication for points on a conic section which generalizes the algebra of rational points on the unit circle. %U http://arxiv.org/abs/0912.0060v1