%0 Journal Article %T A Delayed Black and Scholes Formula I %A Mercedes Arriojas %A Yaozhong Hu %A Salah-Eldin Mohammed %A Gyula Pap %J Mathematics %D 2006 %I arXiv %X In this article we develop an explicit formula for pricing European options when the underlying stock price follows a non-linear stochastic differential delay equation (sdde). We believe that the proposed model is sufficiently flexible to fit real market data, and is yet simple enough to allow for a closed-form representation of the option price. Furthermore, the model maintains the no-arbitrage property and the completeness of the market. The derivation of the option-pricing formula is based on an equivalent martingale measure. %U http://arxiv.org/abs/math/0604640v1