%0 Journal Article %T Strong competition between orbital-ordering and itinerancy in a frustrated spinel vanadate %A J. Ma %A J. H. Lee %A S. E. Hahn %A Tao Hong %A H. B. Cao %A A. A. Aczel %A Z. L. Dun %A M. B. Stone %A W. Tian %A Y. Qiu %A J. R. D. Copley %A H. D. Zhou %A R. S. Fishman %A M. Matsuda %J Physics %D 2014 %I arXiv %R 10.1103/PhysRevB.91.020407 %X The crossover from localized- to itinerant-electron behavior is associated with many intriguing phenomena in condensed-matter physics. In this paper, we investigate the crossover from localized to itinerant regimes in the spinel system Mn$_{1-x}$Co$_x$V$_2$O$_4$. At low Co doping, orbital order (OO) of the localized electrons on the V3+ ions suppresses magnetic frustration by triggering a tetragonal distortion. With Co doping, electronic itinerancy melts the OO and suppresses the structural phase transition while the reduced spin-lattice coupling produces magnetic frustration. Neutron scattering measurements and first-principles-guided spin models reveal that the non-collinear state at high Co doping is produced by weakened local anisotropy and enhanced Co-V spin interactions. %U http://arxiv.org/abs/1407.4143v2