%0 Journal Article %T QCD Sum Rule Analysis of the Decays $B \to K \ell^+ \ell^-$ and $B \to K^* \ell^+ \ell^-$ %A P. Colangelo %A F. De Fazio %A P. Santorelli %A E. Scrimieri %J Physics %D 1995 %I arXiv %R 10.1103/PhysRevD.57.3186 %X We use QCD sum rules to calculate the hadronic matrix elements governing the rare decays $B \to K \ell^+ \ell^-$ and $B \to K^* \ell^+ \ell^-$ induced by the flavour changing neutral current $b \to s$ transition. We also study relations among semileptonic and rare $B \to K^{(*)}$ decay form factors. The analysis of the invariant mass distribution of the lepton pair in $B \to K^{(*)} \ell^+ \ell^-$ and of the angular asymmetry in $B \to K^* \ell^+ \ell^-$ provides us with interesting tests of the Standard Model and its extensions. %U http://arxiv.org/abs/hep-ph/9510403v2