%0 Journal Article
%T 商店形象对消费者惠顾行为影响的研究评述及展望<br>The Impact of Store Image on Consumer Behavior: A Review
%A 王蒙霞
%J Modern Marketing
%P 67-73
%@ 2160-7370
%D 2014
%I Hans Publishing
%R 10.12677/MOM.2014.44011
%X <div style=\"text-align:justify;\">
	<span style=\"line-height:1.5;\">在西方，商店形象已经历了近半个世纪的研究，而在中国，针对商店形象的研究则显得相对滞后。本文从商店形象概念的梳理，商店形象的属性维度构成，综述商店形象如何影响消费者惠顾行为，并提出在中国环境下，商店形象对消费者惠顾行为影响这一议题的未来研究方向。&lt;br/&gt;Store image has been the subject of research over the last 50 years in western academics. However, it seems a little bit hysteretic in Chinese academics. The primary purpose of this review is to de-scribe the definition of store image, illustrate the dimensions of store image and provide an over-view of how store image influence consumer patronage behavior. Combining with Chinese cir-cumstance, we give some suggestions to future research.</span><span style=\"line-height:1.5;\"></span>
</div>
%K 商店形象，惠顾行为，商店形象属性<br>Store Image
%K Consumer Patronage Behavior
%K Store Image Attributes
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=14421