%0 Journal Article %T Governance Research of Chinese Rural Finance Exclusion Based on Peasant Survey %A Huixia Cheng %A Wentai Wu %J American Journal of Industrial and Business Management %P 585-594 %@ 2164-5175 %D 2014 %I Scientific Research Publishing %R 10.4236/ajibm.2014.410063 %X The construction of people¡¯s livelihood in rural areas not only needs to meet their basic requirements such as elders¡¯ care, medical care, and insurance and so on, but also needs to encourage people living in rural areas and make them have confidence to earn a better live through the improvement of self-development ability. ¡°Insufficiency of self-development ability¡± and ¡°the lack of opportunity of development¡± are two of the most important barricades, which interact rural ¡°finance exclusion¡± as both cause and effect and exert reciprocal intensification as well. The interviewing result from the 1938 random samples of local citizens living in villages and towns, which belong to 5 provinces and 26 counties and cities, shows that ¡°lack of funds¡± is the hugest barricade that prevents peasants improving their self-development ability. The situation is mostly caused by ¡°non-physical finance exclusion¡±. To govern this situation, the diversity of rural finance requirements and financial ecology cannot be separated and combination usage of different kinds of governance tools is needed. %K Rural Finance Exclusion %K Non-Physical Finance Exclusion %K Self-Development Ability %K Governance Policy %U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=50667