%0 Journal Article
%T 性别比例失衡对择偶过程中消费行为的影响<br>The Effect of Imbalance Sex Ratio on 
Consumer Behavior of Mating
%A 徐江
%A 任孝鹏
%J Advances in Psychology
%P 271-278
%@ 2160-7281
%D 2014
%I Hans Publishing
%R 10.12677/AP.2014.42039
%X <span><span style=\"line-height:100%;font-family:宋体;font-size:10pt;\">进化心理学认为性别比例失衡会影响物种择偶难度，在中国性别比例处于失衡状态，新生儿中男女比例甚至达到了</span></span><span><span><span style=\"line-height:100%;font-family:'Cambria','serif';font-size:10pt;\">120:100</span></span></span><span><span><span style=\"line-height:100%;font-family:宋体;font-size:10pt;\">。性别比例会对中国人的择偶行为产生什么样的影响还不清楚。本研究通过对男性偏多和女性偏多的学生在择偶过程中的消费行为的调查发现，在男性偏多情况下男性会花费更多金钱请女性吃饭，而在女性偏多情况下女性感知到找男朋友更加困难并且在将来更加偏向于选择工作而不是家庭。研究表明性别比例失衡的确会对人在择偶过程中的消费行为产生影响，同时也对其理论意义和实践价值进行了探讨。<br />
<span style=\"font-family:'Times New Roman','serif';font-size:10pt;\"> 
<p style=\"margin-left:30.0pt;text-align:justify;\">
	<b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\">According to evolutionary psychology, sex
ratio in a population is an important factor in determining mating behavior in
animals. We propose that sex ratio also has pervasive effects </span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\">o</span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\">n humans. The sex ratio in China is in a state
of imbalance, </span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\">and </span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\">sex ratio of baby even reache</span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\">s</span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\"> 120:100. But effects of sex ratio to mating
behavior of Chinese were not clear. The study examine</span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\">s</span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\"> consumer behavior of mating in male-bias and
female-bias </span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\">and gets</span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\"> the effects. Findings show that male-bias lead</span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\">s</span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\"> men to</span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\"> spend more money on inviting women to have a
meal. Female-bias lead</span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\">s</span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\"> women to perce</span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\">ive</span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\"> more difficult</span></b><b><span style=\"font-size:10.0pt;font-family:;\" \"=\"\">ies in</span></b><b><span
%K 性别比例；同性竞争强度；异性可获得性<br>Sex Ratio
%K Intrasexual Competition
%K Availability of Opposite Sex
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=13226