%0 Journal Article %T Value Theory and Online Video Gaming %A Derek A. Burrill %J Advances in Journalism and Communication %P 93-100 %@ 2328-4935 %D 2014 %I Scientific Research Publishing %R 10.4236/ajc.2014.23010 %X Online video gaming has been an important object of study because of its complex social and cultural processes. However, few studies exist in the discipline of games studies that inspect actual gamers¡¯ concepts of online gaming value. Value theory exists in other disciplines (economics, sociology, axiology, etc.), but has not yet been fully explored in relation to online gaming worlds. This study seeks to inspect how gamers define value and how this is expressed through their online gaming experiences. Additionally, the survey seeks to establish a link between the internal value of the games and the concept of value in the external, real world. The analysis of the survey in this paper shows that gamers establish value in online gaming in relation to value in the external. %K Value Theory %K Online Gaming %K Exchange %K Perceived Time %U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=48911