%0 Journal Article
%T Is E-Marketing the Future of Marketing Field
%A Paulus H. A. Andreki
%A Rashad Yazdanifard
%J American Journal of Industrial and Business Management
%P 333-336
%@ 2164-5175
%D 2014
%I Scientific Research Publishing
%R 10.4236/ajibm.2014.47040
%X <p>
	<span style=\"font-size:12px;font-family:Verdana;line-height:2;\">Globalisation and te</span><span style=\"font-size:12px;font-family:Verdana;line-height:2;\">chnological improvements are imminent and
those that embrace it today will be better prepared for tomorrow. E-marketing
is growing at a dramatic pace and is impacting customer and market behaviours.
This has forced firms to start incorporating e-marketing as the main form of
marketing and try to meet their targeted customers¡¯ needs to the satisfaction.
This paper investigates and states what is e-marketing, what the current trend
of the marketing field is and what the future of the marketing field is. The paper
has found and concluded that e-marketing is the future as it has been
positively affected by the current technological change which has made the use
of smart phones and gadgets a necessity.</span> 
</p>
%K E-Marketing
%K Marketing Field
%K Future of Marketing
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=47649