%0 Journal Article
%T The Effect of Online-to-Mobile Trust Transfer  on the Foundation of Mobile Banking Trust
%A Bangjun Wang
%A Chu Shan
%J Communications and Network
%P 112-115
%@ 1947-3826
%D 2013
%I Scientific Research Publishing
%R 10.4236/cn.2013.51B025
%X <p>
	<span>The paper mainly studies the influences of
trust transfer on the establishment of consumers¡¯ initial trust. Based on the
theory of signal transmission and self-efficiency, the study builds a trust
transfer model aiming at the same subject between different environments. The
results shows that when the consumers¡¯ perceived change of environment is
little, prior successful experiences will improve the consumers¡¯ perceptions of
self-ability, which probably lowers the effect of bank¡¯s role on the
establishment of initial trust. Therefore, banks should cultivate consumers¡¯
perceptions of their relative advantages in the original environment and thus
improve the consumers¡¯ dependency in the new environment to avoid the loss of
consumers and build a long-term relationship.</span>
</p>
%K Trust
%K Mobile Banking
%K Online-to-Mobile Trust Transfer
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=45755