%0 Journal Article
%T Changes in Multinational Industrial Enterprises through the Adoption of Innovation: Case of E-Business in Brazilian and Foreign Capital Companies
%A Silvia Novaes Zilber
%A Marcelo Scorsato de Rosa
%J iBusiness
%P 136-146
%@ 2150-4083
%D 2013
%I Scientific Research Publishing
%R 10.4236/ib.2013.54017
%X <p class=\"MsoNormal\">
	<span lang=\"EN-US\" style=\"font-family:Verdana;\">The objective of this study was to
understand the changes that took place in large multinational industries acting
in the physical world that, by adopting e-business, started acting in the
virtual world, as well as the needs that led to this adoption. Method:
multi-case study with two companies, a national industry (”°A”±) and a subsidiary
of a developed country (”°B”±) in Brazil. Results: In terms of motivation, both
companies mentioned an increase in revenue, but ”°B”± highlighted its alignment
with global strategy, focused on</span><span lang=\"EN-US\"> </span><span lang=\"EN-US\" style=\"font-family:Verdana;\">innovation and e-business, as a ӡshowcaseӱ of the companyӮs innovative
side. Logistical transformations: ”°A”± hired a logistics operator; ”°B”± developed
internally adapted logistics, taking advantage of knowledge from its
headquarters.</span>
</p>
%K E-Business Adoption
%K Multinational Industries
%K Innovation
%K Logistics
%K Organizational Structure
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=40517