%0 Journal Article
%T An Integrated Approach to Business English Teaching in China
%A Ruixue MA
%J Canadian Social Science
%D 2012
%I Canadian Academy of Oriental and Occidental Culture
%R 10.3968/j.css.1923669720120802.2645
%X Chinese Business English Teaching (BET) has developed more rapidly since China¡¯s entering the World Trade Organization (WTO). However, traditional BET has its problems such as too much emphasis on business knowledge and professional vocabularies, which leads to learners¡¯ lower practical language ability. There is a great necessity to solve the problems to meet the increasing demand for high quality business talents being able to work competently in the context of economic globalization. Based on sound language teaching theories and practices, this paper proposed an integrated approach to BET which aims to cultivate business expertise rather than just teach professional terms and knowledge. Key words: Business English Teaching (BET); Integrated approach; Task-based teaching; Application of video; Text structure analysis R¨¦sum¨¦ L¡¯enseignement de l¡¯anglais des affaire en Chine (BET) s¡¯est d¨¦velopp¨¦ au plus rapidement depuis la Chine est entr¨¦ dans l¡¯Organisation mondiale du commerce (OMC). Toutefois, BET traditionnelle a ses probl¨¨mes qui sont trop l¡¯accent sur la connaissance des affaires et des vocabulaires professionnels, ce qui conduit ¨¤ la capacit¨¦ des apprenants de langue inf¨¦rieure pratique. Il ya une grande n¨¦cessit¨¦ de r¨¦soudre les probl¨¨mes afin de r¨¦pondre ¨¤ la demande croissante pour les hauts talents d¡¯affaires de qualit¨¦ ¨¦tant capable de travailler avec comp¨¦tence dans le contexte de la mondialisation ¨¦conomique. Bas¨¦ sur de solides th¨¦ories d¡¯enseignement des langues et des pratiques, ce document propose une approche int¨¦gr¨¦e de BET qui vise ¨¤ cultiver l¡¯expertise d¡¯affaires plut t que de simplement enseigner des conditions professionnelles et de connaissances. Mots cl¨¦s: L¡¯enseignement de l¡¯anglais des affaires (BET); L¡¯approche int¨¦gr¨¦e; bas¨¦e sur les taches d¡¯enseignement; L¡¯application de la vid¨¦o; Analyse de la structure du texte
%K Business English Teaching (BET)
%K Integrated approach
%K Task-based teaching
%K Application of video
%K Text structure analysis
%U http://cscanada.net/index.php/css/article/view/2448