%0 Journal Article
%T Customer behaviour and student satisfaction
%A Enache
%A I. C.
%J Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
%D 2011
%I Transilvania University Press
%X Having to overcome new challenges, the higher education institutions need to understand their customer behaviour. The students¡¯ satisfaction is becoming an important objective for universities and society as the role of the tertiary level institution is being questioned. The aim of this paper is to provide a concrete marketing approach to the student satisfaction problem. The literature review section aims to present resources that deliver relevant and updated information about the marketing perspectives on student satisfaction. A short survey is developed in order to provide insights on student behaviour and student satisfaction.
%K customer behaviour
%K student satisfaction
%K educational marketing
%U http://webbut.unitbv.ro/BU2011/Series%20V/BULETIN%20V/07%20enache%20BUT%202011%202.pdf