%0 Journal Article
%T Impact of new online ways of advertising
%A Boitor
%A B.
%A Br£¿tucu
%A G.
%A Bo£¿cor
%A D.
%A T£¿lp£¿u
%A A.
%J Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
%D 2011
%I Transilvania University Press
%X New ways of advertising are having a significant impact on the mix of marketing not only for big companies, but also for non-profit companies and for public persons and politicians. The new term netvertising has appeared and it¡¯s having a significant impact on the marketing strategy of different companies. If the traditional media is still used to transmit the message of a company, the internet and the new ways of advertising are used more and more to promote the image of a company, to promote the products or services not only to the young segment of consumers, but also to the segment of companies and others.
%K netvertising
%K online game
%K social networks
%K viral marketing
%U http://webbut.unitbv.ro/BU2011/Series%20V/BULETIN%20V/03%20boitor%20bartucu%20boscor%20talpau%20BUT%202011%202.pdf