%0 Journal Article %T Intensifying the intrinsic motivation by differentiating the teaching strategies in higher education %A Tulbure %A C. %J Bulletin of the Transilvania University of BraŁżov. Series VII : Social Sciences and Law %D 2011 %I Transilvania University of Brasov Publishing House %X Learning motivation represents one of the most importantpredictors of academic achievement in higher education. In this empirical study, we have implemented a formative program to improve the university studentsĄŻ academic achievement and their intrinsic learning motivation. To fully use their intellectual potential, students were treated according to their learning style, throughout one academic year. When we considered the within subject design, both intrinsic motivation and academic achievement significantly increased at the end of the study. Only intrinsic motivation proved to be significantly higher for the between subject comparison. Because our formative program proved to have a significant impact on studentsĄŻ learning motivation, we recommend the differentiated teaching strategies to improve the academic achievement in higher education. %K learning motivation %K academic achievement %K learning styles %K differentiated instruction. %U http://webbut.unitbv.ro/Bulletin/Series%20VII/BULETIN%20VII/03_6%20Tulbure.pdf