%0 Journal Article %T The Improving of the Government Regulation of the Social Services Market Within the Strategic Course to Reach the European Life Standards in Ukraine §³§à§Ó§Ö§â§ê§Ö§ß§ã§ä§Ó§à§Ó§Ñ§ß§Ú§Ö §Ô§à§ã§å§Õ§Ñ§â§ã§ä§Ó§Ö§ß§ß§à§Ô§à §â§Ö§Ô§å§Ý§Ú§â§à§Ó§Ñ§ß§Ú§ñ §â§í§ß§Ü§Ñ §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §å§ã§Ý§å§Ô §Ó §å§ã§Ý§à§Ó§Ú§ñ§ç §ã§ä§â§Ñ§ä§Ö§Ô§Ú§é§Ö§ã§Ü§à§Ô§à §Ü§å§â§ã§Ñ §ß§Ñ §Õ§à§ã§ä§Ú§Ø§Ö§ß§Ú§Ö §Ó §µ§Ü§â§Ñ§Ú§ß§Ö §Ö§Ó§â§à§á§Ö§Û§ã§Ü§Ú§ç §ã§ä§Ñ§ß§Õ§Ñ§â§ä§à§Ó §Ø§Ú§Ù§ß§Ú %A Pakulina Alevtina A. %J Business Inform %D 2013 %I Kharkiv National University of Economics %X In the article the problems connected with forming the market of services have been analyzed within the strategic course to reach the European life standards in Ukraine. The priorities of social services market development have been defined in the strategy of economic development of Ukraine. The suggestions have been worked out as to increasing the efficiency of the government regulation mechanism of the social services market in the conditions of informational economy. The possible directions have been researched of reforming the managing system in the sphere of social services from the position of optimization the information exchange between the members of the market. §£ §ã§ä§Ñ§ä§î§Ö §á§â§à§Ó§Ö§Õ§Ö§ß §Ñ§ß§Ñ§Ý§Ú§Ù §á§â§à§Ò§Ý§Ö§Þ, §ã§Ó§ñ§Ù§Ñ§ß§ß§í§ç §ã §æ§à§â§Þ§Ú§â§à§Ó§Ñ§ß§Ú§ñ §â§í§ß§Ü§Ñ §å§ã§Ý§å§Ô §Ó §å§ã§Ý§à§Ó§Ú§ñ§ç §ã§ä§â§Ñ§ä§Ö§Ô§Ú§é§Ö§ã§Ü§à§Ô§à §Ü§å§â§ã§Ñ §ß§Ñ §Õ§à§ã§ä§Ú§Ø§Ö§ß§Ú§Ö §Ó §µ§Ü§â§Ñ§Ú§ß§Ö §Ö§Ó§â§à§á§Ö§Û§ã§Ü§Ú§ç §ã§ä§Ñ§ß§Õ§Ñ§â§ä§à§Ó §Ø§Ú§Ù§ß§Ú. §£§í§ñ§Ó§Ý§Ö§ß§í §á§â§Ú§à§â§Ú§ä§Ö§ä§í §â§Ñ§Ù§Ó§Ú§ä§Ú§ñ §â§í§ß§Ü§Ñ §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §å§ã§Ý§å§Ô §Ó §ã§ä§â§Ñ§ä§Ö§Ô§Ú§Ú §ï§Ü§à§ß§à§Þ§Ú§é§Ö§ã§Ü§à§Ô§à §â§Ñ§Ù§Ó§Ú§ä§Ú§ñ §µ§Ü§â§Ñ§Ú§ß§í. §²§Ñ§Ù§â§Ñ§Ò§à§ä§Ñ§ß§í §á§â§Ö§Õ§Ý§à§Ø§Ö§ß§Ú§ñ §á§à §á§à§Ó§í§ê§Ö§ß§Ú§ð §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à§ã§ä§Ú §Þ§Ö§ç§Ñ§ß§Ú§Ù§Þ§Ñ §Ô§à§ã§å§Õ§Ñ§â§ã§ä§Ó§Ö§ß§ß§à§Ô§à §â§Ö§Ô§å§Ý§Ú§â§à§Ó§Ñ§ß§Ú§ñ §â§í§ß§Ü§Ñ §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §å§ã§Ý§å§Ô §Ó §å§ã§Ý§à§Ó§Ú§ñ§ç §ã§ä§Ñ§ß§à§Ó§Ý§Ö§ß§Ú§ñ §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§à§ß§ß§à§Û §ï§Ü§à§ß§à§Þ§Ú§Ü§Ú. §ª§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§í §Ó§à§Ù§Þ§à§Ø§ß§í§Ö §ß§Ñ§á§â§Ñ§Ó§Ý§Ö§ß§Ú§ñ §â§Ö§æ§à§â§Þ§Ú§â§à§Ó§Ñ§ß§Ú§ñ §ã§Ú§ã§ä§Ö§Þ§í §å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§ñ §à§â§Ô§Ñ§ß§Ú§Ù§Ñ§è§Ú§ñ§Þ§Ú §ã§æ§Ö§â§í §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §å§ã§Ý§å§Ô §ã §á§à§Ù§Ú§è§Ú§Ú §à§á§ä§Ú§Þ§Ú§Ù§Ñ§è§Ú§Ú §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§à§ß§ß§à§Ô§à §à§Ò§Þ§Ö§ß§Ñ §Þ§Ö§Ø§Õ§å §å§é§Ñ§ã§ä§ß§Ú§Ü§Ñ§Þ§Ú §â§í§ß§Ü§Ñ. %K government regulation %K social services market %K social sphere %K management %K §Ô§à§ã§å§Õ§Ñ§â§ã§ä§Ó§Ö§ß§ß§à§Ö §â§Ö§Ô§å§Ý§Ú§â§à§Ó§Ñ§ß§Ú§Ö %K §â§í§ß§à§Ü §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §å§ã§Ý§å§Ô %K §ã§à§è§Ú§Ñ§Ý§î§ß§Ñ§ñ §ã§æ§Ö§â§Ñ %K §å§á§â§Ñ§Ó§Ý§Ö§ß§Ú§Ö %U http://www.business-inform.net/pdf/2013/1_0/20_23.pdf