%0 Journal Article %T Non-standard Approaches to Evaluation of Stock of Ukrainian Joint Stock Companies §¯§Ö§ã§ä§Ñ§ß§Õ§Ñ§â§ä§ß§í§Ö §á§à§Õ§ç§à§Õ§í §Ü §à§è§Ö§ß§Ü§Ö §Ñ§Ü§è§Ú§Û §å§Ü§â§Ñ§Ú§ß§ã§Ü§Ú§ç §Ñ§Ü§è§Ú§à§ß§Ö§â§ß§í§ç §à§Ò§ë§Ö§ã§ä§Ó %A Serdiukov Kostiantyn Georgiiovych %J Business Inform %D 2013 %I Kharkiv National University of Economics %X In the course of development of the stock market in Ukraine, evaluation of shares of Ukrainian joint stock companies becomes more and more topical. Motives of investment decision making require strict calculation justification of the price. Specific features of development of the Ukrainian stock market do not give a possibility to use exchange mechanisms of pricing stock and other securities to a full extent. Nevertheless, identification of the cost of securities in a number of cases is extremely topical. The article considers properties of securities that form their demand, provides main methods of identification of the asset price and offers a list of information about the securities issuer, which has to be taken into account in the absence of exchange quotation. The article applied the method of analysis of hierarchies, which allows significant reduction of the costs connected with the stock price in the event of impossibility of its exchange quotation. §±§à §Þ§Ö§â§Ö §â§Ñ§Ù§Ó§Ú§ä§Ú§ñ §æ§à§ß§Õ§à§Ó§à§Ô§à §â§í§ß§Ü§Ñ §Ó §µ§Ü§â§Ñ§Ú§ß§Ö §à§è§Ö§ß§Ü§Ñ §Ñ§Ü§è§Ú§Û §å§Ü§â§Ñ§Ú§ß§ã§Ü§Ú§ç §Ñ§Ü§è§Ú§à§ß§Ö§â§ß§í§ç §à§Ò§ë§Ö§ã§ä§Ó §ã§ä§Ñ§ß§à§Ó§Ú§ä§ã§ñ §Ó§ã§Ö §Ò§à§Ý§Ö§Ö §Ñ§Ü§ä§å§Ñ§Ý§î§ß§à§Û. §®§à§ä§Ú§Ó§í §á§â§Ú§ß§ñ§ä§Ú§ñ §Ú§ß§Ó§Ö§ã§ä§Ú§è§Ú§à§ß§ß§í§ç §â§Ö§ê§Ö§ß§Ú§Û §ä§â§Ö§Ò§å§ð§ä §ã§ä§â§à§Ô§à§Ô§à §â§Ñ§ã§é§Ö§ä§ß§à§Ô§à §à§Ò§à§ã§ß§à§Ó§Ñ§ß§Ú§ñ §è§Ö§ß§í. §°§ã§à§Ò§Ö§ß§ß§à§ã§ä§Ú §â§Ñ§Ù§Ó§Ú§ä§Ú§ñ §å§Ü§â§Ñ§Ú§ß§ã§Ü§à§Ô§à §æ§à§ß§Õ§à§Ó§à§Ô§à §â§í§ß§Ü§Ñ §ß§Ö §Õ§Ñ§ð§ä §Ó§à§Ù§Þ§à§Ø§ß§à§ã§ä§Ú §Ó §á§à§Ý§ß§à§Û §Þ§Ö§â§Ö §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ä§î §Ò§Ú§â§Ø§Ö§Ó§í§Ö §Þ§Ö§ç§Ñ§ß§Ú§Ù§Þ§í §è§Ö§ß§à§à§Ò§â§Ñ§Ù§à§Ó§Ñ§ß§Ú§ñ §Ñ§Ü§è§Ú§Û §Ú §Õ§â§å§Ô§Ú§ç §è§Ö§ß§ß§í§ç §Ò§å§Þ§Ñ§Ô. §´§Ö§Þ §ß§Ö §Þ§Ö§ß§Ö§Ö, §à§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§Ö §ã§ä§à§Ú§Þ§à§ã§ä§Ú §è§Ö§ß§ß§í§ç §Ò§å§Þ§Ñ§Ô §Ó §è§Ö§Ý§à§Þ §â§ñ§Õ§Ö §ã§Ý§å§é§Ñ§Ö§Ó §ñ§Ó§Ý§ñ§Ö§ä§ã§ñ §Ü§â§Ñ§Û§ß§Ö §Ñ§Ü§ä§å§Ñ§Ý§î§ß§í§Þ. §£ §ã§ä§Ñ§ä§î§Ö §â§Ñ§ã§ã§Þ§à§ä§â§Ö§ß§í §ã§Ó§à§Û§ã§ä§Ó§Ñ §è§Ö§ß§ß§í§ç §Ò§å§Þ§Ñ§Ô, §æ§à§â§Þ§Ú§â§å§ð§ë§Ú§Ö §Ú§ç §ã§á§â§à§ã, §ä§Ñ§Ü§Ø§Ö §á§â§Ö§Õ§ã§ä§Ñ§Ó§Ý§Ö§ß§í §à§ã§ß§à§Ó§ß§í§Ö §Þ§Ö§ä§à§Õ§í §à§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§ñ §è§Ö§ß§í §Ñ§Ü§ä§Ú§Ó§Ñ, §á§â§Ö§Õ§Ý§à§Ø§Ö§ß §á§Ö§â§Ö§é§Ö§ß§î §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§Ú §à§Ò §ï§Þ§Ú§ä§Ö§ß§ä§Ö §è§Ö§ß§ß§í§ç §Ò§å§Þ§Ñ§Ô, §Ü§à§ä§à§â§å§ð §ã§Ý§Ö§Õ§å§Ö§ä §å§é§Ú§ä§í§Ó§Ñ§ä§î §á§â§Ú §à§ä§ã§å§ä§ã§ä§Ó§Ú§Ú §Ò§Ú§â§Ø§Ö§Ó§í§ç §Ü§à§ä§Ú§â§à§Ó§à§Ü. §£ §Õ§Ñ§ß§ß§à§Û §ã§ä§Ñ§ä§î§Ö §Ò§í§Ý §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß §Þ§Ö§ä§à§Õ §Ñ§ß§Ñ§Ý§Ú§Ù§Ñ §Ú§Ö§â§Ñ§â§ç§Ú§Û, §Ü§à§ä§à§â§í§Û §á§à§Ù§Ó§à§Ý§ñ§Ö§ä §Ù§ß§Ñ§é§Ú§ä§Ö§Ý§î§ß§à §ã§ß§Ú§Ù§Ú§ä§î §Ú§Ù§Õ§Ö§â§Ø§Ü§Ú, §ã§Ó§ñ§Ù§Ñ§ß§ß§í§Ö §ã §è§Ö§ß§à§Û §Ñ§Ü§è§Ú§Ú §á§â§Ú §ß§Ö§Ó§à§Ù§Þ§à§Ø§ß§à§ã§ä§Ú §Ú§ç §Ò§Ú§â§Ø§Ö§Ó§í§ç §Ü§à§ä§Ú§â§à§Ó§à§Ü. %K share %K stock market %K securities market %K joint stock company %K pricing %K exchange quotation %K §Ñ§Ü§è§Ú§ñ %K §æ§à§ß§Õ§à§Ó§í§Û §â§í§ß§à§Ü %K §â§í§ß§à§Ü §è§Ö§ß§ß§í§ç §Ò§å§Þ§Ñ§Ô %K §Ñ§Ü§è§Ú§à§ß§Ö§â§ß§à§Ö §à§Ò§ë§Ö§ã§ä§Ó§à %K §è§Ö§ß§à§à§Ò§â§Ñ§Ù§à§Ó§Ñ§ß§Ú§Ö %K §Ò§Ú§â§Ø§Ö§Ó§í§Ö §Ü§à§ä§Ú§â§à§Ó§Ü§Ú %U http://www.business-inform.net/pdf/2013/7_0/282_286.pdf