%0 Journal Article
%T Franchising and Organizational Performance: Empirical Investigation of Selected Fast Food Restaurants in Nigeria
%A Olu Ojo
%A I. A. Irefin
%J Business Intelligence Journal
%D 2011
%I 
%X This study tries to gain insight into the relationship between franchising and organizational performance using selected fast food restaurants in Nigeria as case study. It specifically investigates the effects of franchising types and franchising ownership on organizational performance. This research work was undertaken in order to fill the existing gap in literature with regards to the effects of franchising types and franchising ownership on organizational performance. Thus, this study will add to the existing level of understanding on the subject of investigation and add to the existing literature on the subject especially in underdeveloped countries where such study is not popular. The survey research design was employed. Primary data were used and they were collected through the administration of question to our respondents. Data collected were analyzed using descriptive method and simple percentage. Three hypotheses were advanced and tested with the aid of correlation coefficient. The findings show that there is positive relationship between franchising types and organizational performance and that positive relationship also exists between franchising ownership and organizational performance. The author concludes by saying that franchising as a business form is fast becoming the in thing in Nigerian business arena and it is therefore a good investment opportunity for upcoming entrepreneurs.
%K Franchising
%K business organizations
%K franchising relationships
%K organizational performance
%K franchising types
%K franchising ownership
%U http://www.saycocorporativo.com/saycoUK/BIJ/journal/Vol4No2/Article_10.pdf