%0 Journal Article
%T Revenue Management in Make-To-Order Manufacturing: Case Study of Capacity Control at ThyssenKrupp VDM
%A Andr¨¦ Hintsches
%A Thomas S. Spengler
%A Thomas Volling
%A Kai Wittek
%J BuR : Business Research
%D 2010
%I Verband der Hochschullehrer f¨¹r Betriebswirtschaft e.V.
%X While revenue management (RM) is traditionally considered a tool of service operations, RM shows considerable potential for application in manufacturing operations. The typical challenges in make-to-order manufacturing are fixed manufacturing capacities and a great variety in offered products, going along with pronounced fluctuations in demand and profitability. Since Harris and Pinder in the mid-90s, numerous papers have furthered the understanding of RM theory in this environment. Nevertheless, results to be expected from applying the developed methods to a practical industry setting have yet to be reported. To this end, this paper investigates a possible application of RM at ThyssenKrupp VDM, leading to considerable improvements in several areas.
%K linear programming applications
%K make-to-order
%K manufacturing
%K steel industry
%K capacity control
%U http://www.business-research.org/2010/2/operations-and-information-systems/2684/hihrig1288339948.3.pdf