%0 Journal Article
%T Essence and Principles of Realisation of Integrated Marketing Communications 妊批找抆 我 扭把我扶扯我扭抑 把快忘抖我戒忘扯我我 我扶找快忍把我把抉志忘扶扶抑抒 技忘把抗快找我扶忍抉志抑抒 抗抉技技批扶我抗忘扯我抄
%A Kozhukhovskaya Raisa B.
%J Business Inform
%D 2013
%I Kharkiv National University of Economics
%X The article states that due to changes of marketing strategies of companies, the issues of application of integrated marketing communications, directed at provision of succession of messages and use of additional mass media means, are not yet properly described in educational and professional literature. All these confirm urgency of the topic, which justified selection of the direction of the study. The article considers and schematically presents a process of integrated marketing communications (IMC). It specifies main factors that influence the process of introduction of the IMC concept and also main factors that are solved in the process of their use. It is established that the synergy plays an important role in realisation of the strategy of integrated marketing communications. Its essence is in common application of several marketing communication measures. It is established that the main infological principles of IMC are integration of choice, integration of positioning and integration of schedule. The article analyses their essence and provides a schematic model. It offers improvement of some elements of integrated marketing communications by means of complex use of organisational and economic, advertisement and information, and interpersonal and communicative measures. 圾 扼志攸戒我 扼 我戒技快扶快扶我攸技我 技忘把抗快找我扶忍抉志抑抒 扼找把忘找快忍我抄 扭把快忱扭把我攸找我抄, 志抉扭把抉扼抑 扭把我技快扶快扶我攸 我扶找快忍把我把抉志忘扶扶抑抒 技忘把抗快找我扶忍抉志抑抒 抗抉技技批扶我抗忘扯我抄, 扶忘扭把忘志抖快扶扶抑抒 扶忘 抉忌快扼扭快折快扶我快 扭抉扼抖快忱抉志忘找快抖抆扶抉扼找我 扼抉抉忌投快扶我抄 我 我扼扭抉抖抆戒抉志忘扶我攸 忱抉扭抉抖扶我找快抖抆扶抑抒 扼把快忱扼找志 技忘扼扼抉志抉抄 我扶扳抉把技忘扯我我, 志 扶忘扼找抉攸投快快 志把快技攸 快投快 扶快忱抉扼找忘找抉折扶抉 抉扭我扼忘扶抑 志 抉忌把忘戒抉志忘找快抖抆扶抉抄 我 扭把抉扳快扼扼我抉扶忘抖抆扶抉抄 抖我找快把忘找批把快. 圾扼快 改找抉 扭抉忱找志快把忪忱忘快找 忘抗找批忘抖抆扶抉扼找抆 找快技抑, 忘 扭抉找抉技批 抉忌批扼抖抉志我抖抉 志抑忌抉把 扶忘扭把忘志抖快扶我攸 我扼扼抖快忱抉志忘扶我攸. 圾 扼找忘找抆快 把忘扼扼技抉找把快扶 我 扼抒快技忘找我折快扼抗我 扭把快忱扼找忘志抖快扶 扭把抉扯快扼扼 我扶找快忍把我把抉志忘扶扶抑抒 技忘把抗快找我扶忍抉志抑抒 抗抉技技批扶我抗忘扯我抄 (妒妙妞). 圾抑忱快抖快扶抑 抉扼扶抉志扶抑快 扳忘抗找抉把抑, 志抖我攸攻投我快 扶忘 扭把抉扯快扼扼 志扶快忱把快扶我攸 抗抉扶扯快扭扯我我 妒妙妞, 忘 找忘抗忪快 抉扼扶抉志扶抑快 扭把抉忌抖快技抑, 抗抉找抉把抑快 把快扮忘攻找扼攸 志 扭把抉扯快扼扼快 我抒 我扼扭抉抖抆戒抉志忘扶我攸. 妍扭把快忱快抖快扶抉, 折找抉 志忘忪扶批攻 把抉抖抆 扭
%K integrated marketing communications
%K communication channel
%K advertisement market
%K target audience
%K synergy
%K 我扶找快忍把我把抉志忘扶扶抑快 技忘把抗快找我扶忍抉志抑快 抗抉技技批扶我抗忘扯我我
%K 抗忘扶忘抖 抗抉技技批扶我抗忘扯我我
%K 把快抗抖忘技扶抑抄 把抑扶抉抗
%K 扯快抖快志忘攸 忘批忱我找抉把我攸
%K 改扳扳快抗找 扼我扶快把忍我我
%U http://www.business-inform.net/pdf/2013/3_0/362_367.pdf