%0 Journal Article
%T Assessing Mobile Phone Service with the Greatest Positive Effect on Firm Performance: A Case Study of Thika Town in Kenya
%A Lucy N. Maina Kiganane
%A Professor H.Bwisa
%A Dr J. M. Kihoro
%J Business Management Dynamics
%D 2012
%I Society for Business and Management Dynamics
%X The purpose of this study was to assess mobile phone service with the greatest positive effect on firm performance in Thika town in Kenya. It adopted an exploratory design where a two-stage, Stratified and Simple random sampling, technique was employed. A total of 120 questionnaires were personally administered- yielding a response rate of 100%. Data was subjected to detailed exploratory analysis through descriptive procedures. Reliability and internal consistency of the measurement models was tested using Cronbach¡¯s alpha. Results of the study revealed that mobile calls have the greatest positive effect on performance of manufacturing firms. M-pesa ranked second, Mobile messaging third while mobile internet and mobile banking ranked fourth and fifth respectively. It is evident that mobile phone calls, M-pesa, and Mobile instant messaging had positive significant effect on sales volume, Profit, worker productivity and Customer satisfaction ratings among others
%K Mobile Phone Services
%K Manufacturing firms
%K Effect
%K Performance
%K usage
%K ICT
%U http://bmdynamics.com/issue_pdf/bmd110204-41-57.pdf