%0 Journal Article
%T Entertainment-Education to Promote Safe Motherhood: in the context of Bangladesh
%A Shanzida Farhana
%A Jalal Uddin Ahmed
%J Canadian Social Science
%D 2008
%I Canadian Academy of Oriental and Occidental Culture
%X We are now in the era of technological miracles, including in the field of communication. Satellite television brings us news and information across national boundaries. The media have a strong influence of people¡¯s knowledge, attitudes, and practices. The power of media can be used very effectively to make people healthier. Systematic communication strategies can improve health behavior. Communication shapes how people conduct their daily lives, even their sexual behavior. Mass media techniques that combine entertainment with health education are particularly effective in producing behavior changes. The entertainment education approach are based on assumption that the power of mainstream popular culture is great enough to generate models for over all social behavior. This article is attempt to analyze that how entertainment education could be an important tool to promote safe motherhood in the context of Bangladesh. Key words: Entertainment education, Communication, Safe motherhood, Health promotion, Maternal health, Behavior Change R¨¦sum¨¦: Nous sommes maintenant dans l¡¯¨¨re de miracles technologiques, y compris dans le domaine de la communication. La t¨¦l¨¦vision par satellite nous apporte des actualit¨¦s et des informations ¨¤ travers les fronti¨¨res nationales. Le m¨¦dia a une influence importante sur les connaissances des gens, sur leurs attitudes et pratiques. Le pouvoir de m¨¦dia peut ¨ºtre utilis¨¦ d¡¯une fa on efficace pour rendre la population plus saine. Les strat¨¦gies de communication syst¨¦matique peut am¨¦liorer les habitudes hygi¨¦niques des gens. La communicaion fa onne leur conduite dans la vie quotidienne, voire leur comportements sexuels. Les techniques de m¨¦dia combinant les divertissements et l¡¯¨¦ducation de sant¨¦ sont particuli¨¨rement efficaces pour changer les comportements. L¡¯approche de l¡¯¨¦ducation divertissante est bas¨¦e sur l¡¯hypoth¨¨se que le pouvoir de la culture de tendance g¨¦n¨¦rale est assez puissant pour engendrer des mod¨¨les pour tous les comportements sociaux. Cet article tente d¡¯analyser comment l¡¯¨¦ducation divertissante peut devenir un outil important pour promouvoir une maternit¨¦ saine au Bangladesh. Mots-Cl¨¦s: ¨¦ducation divertissante, communication, maternit¨¦ saine, promotion de la sant¨¦, sant¨¦ maternelle, changements de comportement
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