%0 Journal Article
%T Craftermakers:A Significant Study on Entreprenueurial Creativity and Competitive Advantage
%A Muhammad Abi Sofian Abdul Halim
%A Azman Che Mat
%J Canadian Social Science
%D 2010
%I Canadian Academy of Oriental and Occidental Culture
%X Entrepreneurship is a driving force bringing creativity to the business and establishing a community of high-growth economy. In fact, an embracing of entrepreneurial creativity also can bring a business more growth, competitive advantage, productivity improvement, job and wealth creation, and ultimately a better quality of life for all. As well as this paper concerned, entrepreneurial creativity is the key values for craft-makers to make them go far in a business development. Currently, craft industries represent a dynamic cluster of emerging creativity and economic activities. These industries considered as SMEs industry which is contributed a source of economic value, providing new employment and business opportunities. Therefore, the purpose of this study is to measure the relationship between entrepreneurial creativity toward competitive advantage among craft-makers in a small and medium business in Terengganu. The results indicates that the multiple correlation coefficient (R) which using all the predictors simultaneously is 0.531 and R-square is 0.281 which means that 28.1 percent of the variance in a competitive advantage can be predicted from the factors of entrepreneurial creativity. The result of this study becomes as a direction to the SMEs in Terengganu to develop the entrepreneurship training program, in a context of entrepreneurial creativity development and competitive advantage. Keywords: Entrepreneurial Creativity; Competitive Advantage; Entrepreneurial Commitment; Craft-makers R¨¦sum¨¦: L'entrepreneuriat est une force motrice qui apporte la cr¨¦ativit¨¦ ¨¤ l'entreprise et ¨¦tablit une communaut¨¦ de l'¨¦conomie ¨¤ forte croissance. En fait, une cr¨¦ativit¨¦ entrepreneuriale embrassante peut ¨¦galement apporter ¨¤ une entreprise une croissance plus grande, des avantages concurrentiels, une am¨¦lioration de la productivit¨¦, des emplois et la cr¨¦ation de richesses, et finalement, une meilleure qualit¨¦ de vie pour tous. Comme cet article implique, la cr¨¦ativit¨¦ entrepreneuriale est la valeur cl¨¦ pour les artisanats qui les fait aller plus loin dans le d¨¦veloppement des affaires. Actuellement, les industries artisanales repr¨¦sentent un groupe dynamique d¡¯une cr¨¦ativit¨¦ ¨¦mergente et de nouvelles activit¨¦s ¨¦conomiques. Ces industries sont consid¨¦r¨¦es comme des PME, une source de valeur ¨¦conomique qui peut offrir de nouveaux emplois et des opportunit¨¦s d'affaires. Par cons¨¦quent, le but de cette ¨¦tude est de mesurer la relation entre la cr¨¦ativit¨¦ entrepreneuriale et l¡¯avantage concurrentiel chez les artisanats dans une PME ¨¤ Terengganu. Les r¨¦sultats indiqu
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