%0 Journal Article
%T A Case Study of Public Relations on Phoenix TV by Chinese Cultural Trip£º Li Ao¡¯s happy return
%A Yong-yue YU
%J Canadian Social Science
%D 2007
%I Canadian Academy of Oriental and Occidental Culture
%X This case study of public relations takes consider of investigation and planning on Li Ao¡¯s Chinese cultural trip , analyzes the tracks of journey and evaluates the effects of Public Relations. Key words: case study, public relations, Li Ao, Chinese cultural trip R¨¦sum¨¦: L¡¯¨¦tude de cas des relations publiques met en consid¨¦ration l¡¯investigation et le programmation sur le voyage culturel chinois de Li Ao, analyse l¡¯itin¨¦raire du voyage et ¨¦value les effets des relations publiques. Mots-Cl¨¦s: ¨¦tude de cas, relations publiques, Li Ao, voyage culturel chinois
%U http://cscanada.net/index.php/css/article/view/482