%0 Journal Article
%T The Influence of National Cultural on American Business People ¨C Managerial Implications for Central Europe
%A Gina Cook
%J Central European Business Review
%D 2012
%I University of Economics, Oeconomica Publishing House
%X This article presents some of the fundamental values and traits of American national culture with a focus on their potential effect on the behavior of US business people; this was done with a goal to map potential differences from the habits and norms typical in the Central European Region (CEE region) which might have an important impact on business activities. Methodologically, using a literary review including various different cultural frameworks which are briefly examined, the paper utilizes primarily descriptive and comparative methods, as well as analysis and synthesis to comprehend the issue in hand. The author complements this input with real-life personal and professional experience gained by working and living in both geographic regions. Finally, the article provides some key managerial implications for executives operating within the CEE environment who potentially conduct business transactions with Americans or US-based organizations.
%K National culture
%K American business practices
%U http://cebr.vse.cz/cebr/article/view/24