%0 Journal Article
%T Factors of influence and changes in the tourism consumer behaviour
%A Fratu
%A D.
%J Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
%D 2011
%I Transilvania University Press
%X Consumer behaviour is a very important aspect to be studied in every marketing activity, therefore in tourism marketing as well. Defining and identifying the factors that influence consumers help in understanding individual needs and buying processes in their whole complexity. Consumers have changed their behaviour over the last two years due to the instability of the economic environment. The author describes in this article the factors which influence consumer behaviour and also presents how it has changed over the past two years.
%K Tourism services
%K Tourism products
%K Factors of influence
%K Consumer behaviour
%U http://webbut.unitbv.ro/BU2011/Series%20V/BULETIN%20V%20PDF/20%20fratu%201%20BUT%202011.pdf