%0 Journal Article
%T Opinions of managers from Brasov regarding the necessity of inovations in the retail industry
%A B£¿l£¿£¿escu
%A S.
%J Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
%D 2012
%I Transilvania University Press
%X Modern economy has led to new demands from the retail commerce, determining it to develop and provide services that improve the process of satisfying consumers¡¯ needs. To achieve this objective, trade appeals to innovation. More and more managers of retail companies realize the need of assimilating these innovations which can be news, changes, improvements, or rationalization of applied solutions.
%K Innovation
%K Retail
%K Qualitative research
%U http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20V/15%20balasescu%20s.pdf