%0 Journal Article
%T Developing students¡¯ entrepreneurial spirit
%A Gr£¿dinaru
%A E.
%A Boiciuc
%A G.
%A Constantin
%A C.
%J Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
%D 2012
%I Transilvania University Press
%X This paper contains a research study about the necessity to develop the entrepreneurial spirit in universities and how students could be involved in such initiatives. A qualitative research based on three focus groups was conducted, having as main objective to identify students¡¯ opinions regarding the initiative to develop an on-line magazine for students and young people. The results reveal that students prefer the online media to the traditional ones and the pilot numbers of the magazine received good appreciations. A business plan for the future development of the magazine is also presented.
%K Entrepreneurship
%K Online media
%K Marketing research
%K Business plan
%U http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20V/09%20gradinariu%20boiciuc%20constantin%20c.pdf