%0 Journal Article
%T Building online customer relationship
%A Baranov
%A A.
%A Baranov
%A A.
%J Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
%D 2012
%I Transilvania University Press
%X Those companies who manage to retain their valuable clients for a long period of time are much more successful in terms of money gains, than those companies that are focusing only on customer acquisition. New customer acquisition requires a large amount of money for using the proper online marketing tools. As a lot of studies have shown, it costs much more money to gain a new customer, than to retain the already gained customers. To find the best tools for online customer retention, companies require a well-organized and functional customer relationship management. This means focusing on customers, customer orientation and a strong relationship between customer and company.
%K customer relationship management
%K Internet
%U http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20V%20PDF/04%20baranov%20a%20a.pdf