%0 Journal Article
%T Proposals on the Quality Assessment of Efficiency of Marketing Activity of an Industrial Enterprise 妤把快忱抖抉忪快扶我攸 扭抉 抗忘折快扼找志快扶扶抉技批 抉扯快扶我志忘扶我攻 改扳扳快抗找我志扶抉扼找我 技忘把抗快找我扶忍抉志抉抄 忱快攸找快抖抆扶抉扼找我 扭把抉技抑扮抖快扶扶抉忍抉 扭把快忱扭把我攸找我攸
%A Strupynska Nataliia V.
%J Business Inform
%D 2013
%I Kharkiv National University of Economics
%X The goal of the article lies in development of proposals on quality assessment of efficiency of marketing activity of an industrial enterprise by means of construction of a functions of membership and identification of borders of intervals of quality levels of general efficiency of marketing activity and its components by clear and unclear conditions of distribution of their quantity parameters. In the result of the study, the article justified expediency of the use of the theory of fuzzy sets with the aim of a quality assessment of efficiency of marketing activity of an industrial enterprise by means of construction of functions of belonging of quantity values of integral indicators of components of efficiency of marketing activity to its quality levels by clear and unclear conditions of membership. The article offers a flow chart of the stages of quality assessment of efficiency of marketing activity of an industrial enterprise. The prospects of further study in this direction is justification of the methodical approach to development of measures on further ensuring of efficiency of marketing activity. 孛快抖抆 扼找忘找抆我 扼抉扼找抉我找 志 把忘戒把忘忌抉找抗快 扭把快忱抖抉忪快扶我抄 扭抉 抗忘折快扼找志快扶扶抉技批 抉扯快扶我志忘扶我攻 改扳扳快抗找我志扶抉扼找我 技忘把抗快找我扶忍抉志抉抄 忱快攸找快抖抆扶抉扼找我 扭把抉技抑扮抖快扶扶抉忍抉 扭把快忱扭把我攸找我攸 戒忘 扼折快找 扭抉扼找把抉快扶我攸 扳批扶抗扯我抄 扭把我扶忘忱抖快忪扶抉扼找我 我 抉扭把快忱快抖快扶我攸 忍把忘扶我扯 我扶找快把志忘抖抉志 抗忘折快扼找志快扶扶抑抒 批把抉志扶快抄 抉忌投快抄 改扳扳快抗找我志扶抉扼找我 技忘把抗快找我扶忍抉志抉抄 忱快攸找快抖抆扶抉扼找我 我 快快 扼抉扼找忘志抖攸攻投我抒 扭抉 折快找抗我技 我 扶快折快找抗我技 批扼抖抉志我攸技 把忘扼扭把快忱快抖快扶我攸 我抒 抗抉抖我折快扼找志快扶扶抑抒 扭忘把忘技快找把抉志. 圾 把快戒批抖抆找忘找快 我扼扼抖快忱抉志忘扶我攸 忌抑抖忘 抉忌抉扼扶抉志忘扶忘 扯快抖快扼抉抉忌把忘戒扶抉扼找抆 我扼扭抉抖抆戒抉志忘扶我攸 找快抉把我我 扶快折快找抗我抒 技扶抉忪快扼找志 扼 扯快抖抆攻 抗忘折快扼找志快扶扶抉抄 抉扯快扶抗我 改扳扳快抗找我志扶抉扼找我 技忘把抗快找我扶忍抉志抉抄 忱快攸找快抖抆扶抉扼找我 扭把抉技抑扮抖快扶扶抉忍抉 扭把快忱扭把我攸找我攸 戒忘 扼折快找 扭抉扼找把抉快扶我攸 扳批扶抗扯我抄 扭把我扶忘忱抖快忪扶抉扼找我 抗抉抖我折快扼找志快扶扶抑抒 戒扶忘折快扶我抄 我扶找快忍把忘抖抆扶抑抒 扭抉抗忘戒忘找快抖快抄 扼抉扼找忘志抖攸攻投我抒 改扳扳快抗找我志扶抉扼找我 技忘把抗快找我扶忍抉志抉抄 忱快攸找快抖抆扶抉扼找我 抗 快快 抗忘折快扼找志快扶扶抑技 批把抉志扶攸技 扭抉 折快找抗我技 我 扶快折快找抗我技 批扼抖抉志我攸技 扭把我扶忘忱抖快忪扶抉扼找我. 妤把快忱抖抉忪快扶忘 忌抖抉抗-扼抒快技忘 改找忘扭抉志 抗忘折快扼找志快扶扶抉抄 抉扯快扶抗我 改扳扳快抗找我志扶抉扼找我 技忘把抗快找我扶忍抉志抉抄 忱快攸找快抖抆扶抉扼找我 扭把抉技
%K efficiency of marketing activity
%K integral indicator
%K theory of fuzzy sets
%K membership functions
%K clear and unclear conditions of membership
%K 改扳扳快抗找我志扶抉扼找抆 技忘把抗快找我扶忍抉志抉抄 忱快攸找快抖抆扶抉扼找我
%K 我扶找快忍把忘抖抆扶抑抄 扭抉抗忘戒忘找快抖抆
%K 找快抉把我攸 扶快折快找抗我抒 技扶抉忪快扼找志
%K 扳批扶抗扯我我 扭把我扶忘忱抖快忪扶抉扼找我
%K 折快找抗我快 我 扶快折快找抗我快 批扼抖抉志我攸 扭把我扶忘忱抖快忪扶抉扼找我
%U http://www.business-inform.net/pdf/2013/7_0/361_367.pdf