%0 Journal Article %T Health Insurance Mainstream in Ukraine §°§ã§ß§à§Ó§ß§í§Ö §ä§Ö§ß§Õ§Ö§ß§è§Ú§Ú §â§Ñ§Ù§Ó§Ú§ä§Ú§ñ §â§Ú§ß§Ü§Ñ §Þ§Ö§Õ§Ú§è§Ú§ß§ã§Ü§à§Ô§à §ã§ä§â§Ñ§ç§à§Ó§Ñ§ß§Ú§ñ §Ó §µ§Ü§â§Ñ§Ú§ß§Ö %A Nikolaenko Sergey N. %J Business Inform %D 2013 %I Kharkiv National University of Economics %X The article reveals the current situation with the health insurance market in Ukraine. It shows the health insurance market research made for its primary trends. The inner and outer business environments are SWOT-analyzed for the insurance companies acting on the insurance market. SWOT-analysis matrix is developed for the health insurance market in Ukraine. §£ §ã§ä§Ñ§ä§î§Ö §Õ§Ö§ä§Ñ§Ý§î§ß§à §á§â§à§Ñ§ß§Ñ§Ý§Ú§Ù§Ú§â§à§Ó§Ñ§ß§à §ã§à§Ó§â§Ö§Þ§Ö§ß§ß§à§Ö §ã§à§ã§ä§à§ñ§ß§Ú§Ö §â§Ú§ß§Ü§Ñ §Þ§Ö§Õ§Ú§è§Ú§ß§ã§Ü§à§Ô§à §ã§ä§â§Ñ§ç§à§Ó§Ñ§ß§Ú§ñ §Ó §µ§Ü§â§Ñ§Ú§ß§Ö. §ª§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§í §à§ã§ß§à§Ó§ß§í§Ö §ä§Ö§ß§Õ§Ö§ß§è§Ú§Ú §â§Ñ§Ù§Ó§Ú§ä§Ú§ñ §â§í§ß§Ü§Ñ §Þ§Ö§Õ§Ú§è§Ú§ß§ã§Ü§à§Ô§à §ã§ä§â§Ñ§ç§à§Ó§Ñ§ß§Ú§ñ. §±§â§à§Ó§Ö§Õ§Ö§ß§à SWOT-§Ñ§ß§Ñ§Ý§Ú§Ù §Ó§ß§Ö§ê§ß§Ö§Û §Ú §Ó§ß§å§ä§â§Ö§ß§ß§Ö§Û §ã§â§Ö§Õ§í §æ§å§ß§Ü§è§Ú§à§ß§Ú§â§à§Ó§Ñ§ß§Ú§ñ §ã§ä§â§Ñ§ç§à§Ó§í§ç §Ü§à§Þ§á§Ñ§ß§Ú§Û, §é§ä§à §Õ§Ö§Û§ã§ä§Ó§å§ð§ä §ß§Ñ §â§í§ß§Ü§Ö §Þ§Ö§Õ§Ú§è§Ú§ß§ã§Ü§à§Ô§à §ã§ä§â§Ñ§ç§à§Ó§Ñ§ß§Ú§ñ. §±§à§ã§ä§â§à§Ö§ß§Ñ §Þ§Ñ§ä§â§Ú§è§Ñ SWOT-§Ñ§ß§Ñ§Ý§Ú§Ù§Ñ §â§í§ß§Ü§Ñ §Þ§Ö§Õ§Ú§è§Ú§ß§ã§Ü§à§Ô§à §ã§ä§â§Ñ§ç§à§Ó§Ñ§ß§Ú§ñ §µ§Ü§â§Ñ§Ú§ß§í. %K health insurance %K deposit premium %K premium volume %K SWOT-analysis %K §Þ§Ö§Õ§Ú§è§Ú§ß§ã§Ü§à§Ö §ã§ä§â§Ñ§ç§à§Ó§Ñ§ß§Ú§Ö %K §ã§ä§â§Ñ§ç§à§Ó§Ú§Ü %K §ã§ä§â§Ñ§ç§à§Ó§à§Û §á§Ý§Ñ§ä§Ö§Ø %K §å§â§à§Ó§Ö§ß§î §Ó§í§á§Ý§Ñ§ä %K SWOT-§Ñ§ß§Ñ§Ý§Ú§Ù %U http://www.business-inform.net/pdf/2013/1_0/281_287.pdf