%0 Journal Article %T Definition of the Banking Service Notion on the Basis of the System Approach §°§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§Ö §á§à§ß§ñ§ä§Ú§ñ §Ò§Ñ§ß§Ü§à§Ó§ã§Ü§Ñ§ñ §å§ã§Ý§å§Ô§Ñ §ß§Ñ §à§ã§ß§à§Ó§Ö §ã§Ú§ã§ä§Ö§Þ§ß§à§Ô§à §á§à§Õ§ç§à§Õ§Ñ %A Kolodizeva Svetlana O. %J Business Inform %D 2013 %I Kharkiv National University of Economics %X The article considers and analyses main theoretic and application aspects of definition of the banking service notion (since scientific literature does not contain unequivocal definition of this notion), and identifies the place of banking activity in the general system of activity in the market of financial services. It uses system approach to establish cause-effect relations of the studied notion with such semantically close notions as banking operation and banking product. Application of the system approach allowed identification of the place of the banking service in the general system of banking activity. In the result of the conducted study the author gives own definition of the banking service notion on the basis of system approach. §£ §ã§ä§Ñ§ä§î§Ö §â§Ñ§ã§ã§Þ§à§ä§â§Ö§ß§í §Ú §á§â§à§Ñ§ß§Ñ§Ý§Ú§Ù§Ú§â§à§Ó§Ñ§ß§í §à§ã§ß§à§Ó§ß§í§Ö §ä§Ö§à§â§Ö§ä§Ú§Ü§à-§á§â§Ú§Ü§Ý§Ñ§Õ§ß§í§Ö §Ñ§ã§á§Ö§Ü§ä§í §à§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§ñ §á§à§ß§ñ§ä§Ú§ñ §Ò§Ñ§ß§Ü§à§Ó§ã§Ü§Ñ§ñ §å§ã§Ý§å§Ô§Ñ (§á§à§ã§Ü§à§Ý§î§Ü§å §ß§Ñ§å§é§ß§Ñ§ñ §Ý§Ú§ä§Ö§â§Ñ§ä§å§â§Ñ §ß§Ö §ã§à§Õ§Ö§â§Ø§Ú§ä §à§Õ§ß§à§Ù§ß§Ñ§é§ß§à§Û §Õ§Ö§æ§Ú§ß§Ú§è§Ú§Ú §Õ§Ñ§ß§ß§à§Ô§à §á§à§ß§ñ§ä§Ú§ñ), §Ñ §ä§Ñ§Ü§Ø§Ö §à§á§â§Ö§Õ§Ö§Ý§Ö§ß§à §Þ§Ö§ã§ä§à §Ò§Ñ§ß§Ü§à§Ó§ã§Ü§à§Û §Õ§Ö§ñ§ä§Ö§Ý§î§ß§à§ã§ä§Ú §Ó §à§Ò§ë§Ö§Û §ã§Ú§ã§ä§Ö§Þ§Ö §Õ§Ö§ñ§ä§Ö§Ý§î§ß§à§ã§ä§Ú §ß§Ñ §â§í§ß§Ü§Ö §æ§Ú§ß§Ñ§ß§ã§à§Ó§í§ç §å§ã§Ý§å§Ô. §±§à§ã§â§Ö§Õ§ã§ä§Ó§à§Þ §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§ñ §ã§Ú§ã§ä§Ö§Þ§ß§à§Ô§à §á§à§Õ§ç§à§Õ§Ñ §å§ã§ä§Ñ§ß§à§Ó§Ý§Ö§ß§Ñ §á§â§Ú§é§Ú§ß§ß§à-§ã§Ý§Ö§Õ§ã§ä§Ó§Ö§ß§ß§í§Ö §ã§Ó§ñ§Ù§Ú §Ú§ã§ã§Ý§Ö§Õ§å§Ö§Þ§à§Ô§à §á§à§ß§ñ§ä§Ú§ñ §ã §ä§Ñ§Ü§Ú§Þ§Ú §Ò§Ý§Ú§Ù§Ü§Ú§Þ§Ú §á§à §ã§Þ§í§ã§Ý§å §á§à§ß§ñ§ä§Ú§ñ§Þ§Ú, §Ü§Ñ§Ü §Ò§Ñ§ß§Ü§à§Ó§ã§Ü§Ñ§ñ §à§á§Ö§â§Ñ§è§Ú§ñ §Ú §Ò§Ñ§ß§Ü§à§Ó§ã§Ü§Ú§Û §á§â§à§Õ§å§Ü§ä . §±§â§Ú§Þ§Ö§ß§Ö§ß§Ú§Ö §ã§Ú§ã§ä§Ö§Þ§ß§à§Ô§à §á§à§Õ§ç§à§Õ§Ñ §á§à§Ù§Ó§à§Ý§Ú§Ý§à §à§á§â§Ö§Õ§Ö§Ý§Ú§ä§î §Þ§Ö§ã§ä§à §Ò§Ñ§ß§Ü§à§Ó§ã§Ü§à§Û §å§ã§Ý§å§Ô§Ú §Ó §à§Ò§ë§Ö§Û §ã§Ú§ã§ä§Ö§Þ§Ö §Ò§Ñ§ß§Ü§à§Ó§ã§Ü§à§Û §Õ§Ö§ñ§ä§Ö§Ý§î§ß§à§ã§ä§Ú. §²§Ö§Ù§å§Ý§î§ä§Ñ§ä§à§Þ §á§â§à§Ó§Ö§Õ§Ö§ß§ß§à§Ô§à §Ú§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§Ú§ñ §ñ§Ó§Ý§ñ§Ö§ä§ã§ñ §Ñ§Ó§ä§à§â§ã§Ü§à§Ö §à§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§Ö §á§à§ß§ñ§ä§Ú§ñ §Ò§Ñ§ß§Ü§à§Ó§ã§Ü§Ñ§ñ §å§ã§Ý§å§Ô§Ñ §ß§Ñ §à§ã§ß§à§Ó§Ö §ã§Ú§ã§ä§Ö§Þ§ß§à§Ô§à §á§à§Õ§ç§à§Õ§Ñ. %K banking service %K banking operation %K banking product %K financial service %K system approach %K banking activity %K §Ò§Ñ§ß§Ü§à§Ó§ã§Ü§Ñ§ñ §å§ã§Ý§å§Ô§Ñ %K §Ò§Ñ§ß§Ü§à§Ó§ã§Ü§Ñ§ñ §à§á§Ö§â§Ñ§è§Ú§ñ %K §Ò§Ñ§ß§Ü§à§Ó§ã§Ü§Ú§Û §á§â§à§Õ§å§Ü§ä %K §æ§Ú§ß§Ñ§ß§ã§à§Ó§Ñ§ñ §å§ã§Ý§å§Ô§Ñ %K §ã§Ú§ã§ä§Ö§Þ§ß§í§Û §á§à§Õ§ç§à§Õ %K §Ò§Ñ§ß§Ü§à§Ó§ã§Ü§Ñ§ñ §Õ§Ö§ñ§ä§Ö§Ý§î§ß§à§ã§ä§î %U http://www.business-inform.net/pdf/2013/2_0/268_272.pdf