%0 Journal Article
%T Corporate Social Responsibility as a Symptom of the Existential Dissatisfaction in Post-Industrial Economy
%A Piercarlo Maggiolini
%A Krysnaia Nanini
%J Brazilian Journal of Operations & Production Management
%D 2010
%I Associa??o Brasileira de Engenharia de Produ??o (ABEPRO)
%X The main purpose of the paper is to give an answer to the following question: why has the interest in Corporate Social Responsibility (CSR) literally exploded in the relatively few recent years? After a brief presentation of the different approaches to CSR (focusing on the behaviours or on the aims of the CSE: CSE only as a means to achieving business goals or also as an aim) the paper introduces Malone¡¯s interesting contribution, trying to show how important it is nowadays to put human values at the centre of business and to promote a ¡°market of human values¡± (where a relevant role has to be played by the Information and Communication Technologies). Starting from this point of view, and basically using Bell¡¯s classical framework concerning post-industrial society, the paper tries to demonstrate that the growing interest in CSR is a very relevant symptom of the existential dissatisfaction with intrinsic features of post-industrial economy and society.
%U http://abepro.org.br/bjopm/index.php/bjopm/article/view/31