%0 Journal Article
%T A STUDY ON THE EFFECTS OF SOCIAL MARKETING POLICY IN THE SOCIETY
%A Mohammad Reza Noruz
%A Farhad Nezhad Haj Ali Iran
%J Contemporary Marketing Review
%D 2011
%I 
%X The involvement of individuals subject to the benefits of social policies makes it extremely important to promote selling goods and services processes as a fundamental requirement of the responsibility with NGOs and institutions and the market for the design, formulation and implementation of policies aimed at promoting and improving the welfare of society. This paper discusses social marketing in general.
%K society
%K marketing
%K social policy marketin
%U http://www.businessjournalz.org/articlepdf/CMR_1203.pdf