%0 Journal Article
%T Internet marketing in the SME sector
%A Dagmara Wach
%J Contemporary Economy
%D 2012
%I University of Gdansk
%X This paper is a part of a larger series of publications on the effective use of the Internetby SMEs. This particular piece is focused on the means of new client acquisition, theuse of corporate websites in corporate image creation, affiliate programs, and the creation of email campaigns using online tools.
%K SME sector
%K CPA
%K CPS
%K CPL
%K Affiliate programs
%K Online advertising
%U http://www.wspolczesnagospodarka.pl/?p=539