%0 Journal Article
%T El nuevo marco legal para la financiaci車n de la radiotelevisi車n p迆blica estatal en Espa a / The new legal context for the financing of the public broadcast television in Spain
%A Miguel 芍ngel Ortiz Sobrino
%J Comunicaci車n y Hombre
%D 2010
%I Universidad Francisco de Vitoria
%X El 28 de agosto de 2009 entr車 en vigor la Ley 8/2009 que regula el sistema de financiaci車n de laCorporaci車n de RTVE. Con la publicaci車n de esta nueva Ley en el Bolet赤n Oficial del Estado, no s車lose transforma el sistema de financiaci車n previsto en la Ley 17/2006 de la actual Corporaci車n RTVEsino, tambi谷n, la doble v赤a de financiaci車n basada en los recursos publicitarios y la subvenci車n porel Estado, prevista en el Estatuto de Radio y Televisi車n de 1980. A partir de ahora, la Corporaci車n deRTVE deber芍 financiarse a trav谷s de un contrato programa con el Estado, combinado con otro sistemacomplementario basado en el pago de un canon a cargo del resto de operadores y empresasprivadas de televisi車n. Un nuevo sistema de financiaci車n de la radiotelevisi車n p迆blica cuya primeraconsecuencia ha sido la redistribuci車n del mercado publicitario espa ol y la necesidad de adaptarlas emisiones de la televisi車n p迆blica la nuevo marco normativo.On August 28, 2009 the new Law 8/2009 that regulates the system of financing of RTVE came into force. The publication of this new Law into the Bulletin Official of the State not only transforms the system of financing foreseen in the Law 17/2006 of creation of the current Corporation RTVE but, also, with the double route of financing based on the advertising resources and the subsidy foreseen in the Statute of Radio and Television of 1980. From now RTVE＊s Corporation will have to be financed, as it appears in its article of the new Law, across a program combined with based in the payment of taxes at the expense of the rest of private operators and companies of television. A system broadcast television which first consequence has been the redistribution of the advertising Spanish market and the need to adapt the emission of the public television to a new normative frame.
%K Financiaci車n
%K Mercado publicitario
%K Radiotelevisi車n p迆blica
%K Publicida
%K Autopromoci車n
%K Televisi車n y radio
%K Financing
%K Public radio television
%K Advertising
%K Self-promotion
%K Television and radio.
%U http://www.ufv.es/docs/06_i_mangelortiz.pdf