%0 Journal Article %T K¨±rybinio proceso valdymo priemon O generatorius¡° Creativity Process Management Tool O Generator¡° %A Rolandas Strazdas %A £¿ilvinas Jan£¿oras %J Coactivity : Philosophy, Communication %D 2011 %I Vilnius Gediminas Technical University %R 10.3846/coactivity.2011.12 %X The article deals with the creative skills development needs, development of a creative team, benefits and advantages of being a creative company. In the article creative process, creativity stimulation, ideas generation, innovation development and implementation methods and tools are analysed. The article presents the creativity process management tool ¡°O generator¡° and provides practical recommendations for its usage. Article in Lithuanian Straipsnyje aptariamas darbuotoj k¨±rybini geb jim poreikis, k¨±rybingo kolektyvo, kurian ios mon s ar organizacijos privalumai ir konkurencinis prana umas. Analizuojamas k¨±rybos procesas, k¨±rybi kumo skatinimo, id j generavimo, inovacij k¨±rimo ir gyvendinimo proceso valdymo metodikos bei priemon s. Pristatoma k¨±rybinio proceso valdymo priemon O generatorius¡°, aptariamas jos naudojimas ir pateikiamos praktin s rekomendacijos. Straipsnis lietuvi kalba %K creativity %K idea generation %K innovation %K creativity process management tools %U http://www.cpc.vgtu.lt/index.php/cpc/article/view/116