%0 Journal Article %T Culture and Local Development: the Interaction of Cultural Heritage and Creative Industries Kult¨±ra ir vietin pl tra: kult¨±ros paveldo ir k¨±rybini industrij s veika %A Valery Gordin %A Marina Matetskaya %J Coactivity : Philosophy, Communication %D 2011 %I Vilnius Gediminas Technical University %R 10.3846/coactivity.2011.14 %X The aim of the study is to examine the various forms of interaction between cultural heritage and creative industries to support the development of various types of cultural clusters in St. Petersburg. The study was based on a model, which provides several types of partnership cultural heritage (CH) could have with the creative industries (CI): CH as a ˇ°decorationˇ± for the CI, as ˇ°contentˇ±, as a ˇ°brandˇ±, as the creator of the needs. AuthorsˇŻ classification of cultural clusters in St. Petersburg is described, including clusters of cultural heritage, ethnic cultural clusters, the mass-cultural (consumer-oriented) cultural clusters, art - incubators. One of the main findings is the low willingness of many public cultural institutions to have any form of interaction with the creative industries. The second group of findings concerned the ability to attract creative industries to provide services for residents of St. Petersburg in cooperation with public institutions of culture. Article in English Tyrimo tikslas ¨C analizuoti vairias s veikos tarp kult¨±ros paveldo ir k¨±rybini industrij formas, skatinan ias vairi tip kult¨±ros grupi pl tr Sankt Peterburge. Tyrimas r m si modeliu, si¨±lan iu kelis kult¨±ros paveldo (KP) ir k¨±rybini industrij (KI) bendradarbiavimo tipus: KP kaip KI dekoracijaˇ°, kaip turinysˇ°, kaip prek s enklasˇ°, kaip paklausos k¨±r jas. Autori pateikta kult¨±ros grupi Sankt Peterburge klasifikacija apra o kult¨±ros paveldo, etnin s, masin s kult¨±ros (vartotoj ) grupes, meno inkubatorius. Viena i autori darom i vad yra emas daugelio vie ojo sektoriaus kult¨±ros institucij pasirengimas kurti bet kokius ry ius su k¨±rybin mis industrijomis. Kitos autori daromos i vados susijusios su k¨±rybini industrij galimyb mis pritraukti paslaug teik jus Sankt Peterburgo gyventojams, kooperuojantis su vie ojo sektoriaus kult¨±ros institucijomis. Straipsnis angl kalba %K creative industries %K creative clusters %K festivals %U http://www.cpc.vgtu.lt/index.php/cpc/article/view/118