%0 Journal Article %T Individualising Media Practice Education Using a Feedback Loop and Instructional Videos Within an eLearning Environment. %A Trevor Harris %J Journal of Systemics, Cybernetics and Informatics %D 2012 %I International Institute of Informatics and Cybernetics %X This paper explores the development and impact of the author¡¯s TELE (Technology Enhanced Learning Environment) action research project for individualising media practice education. The latest iteration of different classroom methodologies being employed to develop high-level skills in media production, the author has combined an interactive eLearning approach with instructional videos and, crucially, an individual feedback loop in order to widen access to the curriculum and create a more efficient teaching and learning environment. The focus therefore is on student engagement and organisational efficiencies as a result of the research. It should be noted that there has been no funding attached to this work, nor are there any institutional imperatives or other stakeholder involvement in this research. This project has been undertaken by the author as an evolutionary development of the various methodologies developed, cognisant of the increased technology literacy of the student cohort. The educational benefit of bringing video instruction into the curriculum as part of the project is examined as a creative pedagogy of direct benefit to students rather than as a subliminal marketing tool that other systems are often used for. Over 16K words of written data was collected during the project, and this is analysed both quantitatively and qualitatively with reference to the initial objectives of the research %K eLearning %K Technology Enhanced Learning %K Creative Pedagogy %K Action Research %K Student-Centred Teaching And Learning %K Feedback %K Instructional Video %U www.iiisci.org/Journal/CV$/sci/pdfs/HEI692MF.pdf