%0 Journal Article
%T Lingual rhetoric paradigm as integrative research prism in philological science
%A §Ħlexandra A. Vorozhbitova
%J European Researcher
%D 2010
%I European Researcher
%X The article characterizes the lingual rhetoric paradigm as an integrative approach in philology based on three crossing categorical ranges: 1) the ideological aspects of a speech act (ethos, logos, pathos); 2) the phases of the universal ideospeech cycle  from a thought to a word  (invention, disposition (arrangement), elocution (style) as the technology of discourse process; 3) the structural levels of a lingual identity (associative verbal network, thesaurus, pragmaticon) as the producer of discourse, the carrier of ideology. Hence there are three groups of lingual rhetoric parameters: ethos motivational dispositive, logos thesaurus inventive, pathos verbal elocutive.
%K lingual rhetoric paradigm
%K theoretical and applied aspects
%K crossing of three categorial ranges: ethos
%K logos
%K pathos
%K invention
%K arrangement
%K elocution
%K verbal semantic
%K lingual cognitive
%K motivational levels of a lingual identity
%U http://erjournal.ru/journals_n/1309258953.pdf