%0 Journal Article %T Lingual rhetoric paradigm as integrative research prism in philological science %A §Ħlexandra A. Vorozhbitova %J European Researcher %D 2010 %I European Researcher %X The article characterizes the lingual rhetoric paradigm as an integrative approach in philology based on three crossing categorical ranges: 1) the ideological aspects of a speech act (ethos, logos, pathos); 2) the phases of the universal ideospeech cycle from a thought to a word (invention, disposition (arrangement), elocution (style) as the technology of discourse process; 3) the structural levels of a lingual identity (associative verbal network, thesaurus, pragmaticon) as the producer of discourse, the carrier of ideology. Hence there are three groups of lingual rhetoric parameters: ethos motivational dispositive, logos thesaurus inventive, pathos verbal elocutive. %K lingual rhetoric paradigm %K theoretical and applied aspects %K crossing of three categorial ranges: ethos %K logos %K pathos %K invention %K arrangement %K elocution %K verbal semantic %K lingual cognitive %K motivational levels of a lingual identity %U http://erjournal.ru/journals_n/1309258953.pdf