%0 Journal Article %T Service quality model use as one of modern hotel marketing activity %A Elana A. Yazuchba %A Irina N. Markaryan %J European Researcher %D 2011 %I European Researcher %X The article concludes that hotel business in modern context should focus on quality management system (quality control system) implementation as a marketing activity, demanding special attention. %K quality %K hotel %K service %K quality management %U http://erjournal.ru/journals_n/1309516226.pdf