%0 Journal Article
%T 西安大学生网络团购满意度影响因素实证研究<br>
An Empirical Research on Influencing Factors of Online Group-Buying Satisfaction of College Students in Xi’an
%A 董超
%J E-Commerce Letters
%P 7-10
%@ 2168-5851
%D 2012
%I Hans Publishing
%R 10.12677/ECL.2012.12002
%X <p align=\"justify\">
	本文在对前人有关网络团购满意度影响因素研究的基础上，以西安在校大学生为调查对象，采用问卷调查的方式，获得了西安市大学生网络团购满意度的基本状况，运用统计软件SPSS对调查数据进行统计分析，用AMOS软件对数据进行处理，结果表明：网站质量、网站信誉、商家服务均对大学生团购满意度呈正相关，其中网站信誉对满意度影响最显著。最后有根据性的向团购网站提出策略建议。
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<p align=\"justify\">
	Based on previous study of influencing factors of online group-buying satisfaction, in this paper, taking college students in Xi’an as the respondents, we adopted the questionnaire survey method and obtained a lot of information about online group-buying satisfaction of Xi’an college students. Then we used SPSS and AMOS software for statistical analysis and processing. The result shows that: website quality, website reputation, business services, respectively, and online group-buying satisfaction were positively correlated. Especially, website reputation has significant influence on the level of satisfaction. At last, we proposed corresponding strategic recommendations to group-buying web sites. <span style=\"display:none;\" id=\"__kindeditor_bookmark_end_9__\"></span>
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	<span style=\"font-family:宋体;font-size:10pt;\"></span><span style=\"font-family:宋体;font-size:10pt;\"></span>&nbsp;
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%K 大学生；网络团购；满意度；影响因素<br>
College Students
%K Online Group-Buying
%K Satisfaction
%K Influencing Factors
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=883