%0 Journal Article
%T Ethnocentrism, Religiosity, Environmental and Health Consciousness: Motivators for Anti-Consumers
%A Ramazan KAYNAK
%A Sevgi EKSI
%J Eurasian Journal of Business and Economics
%D 2011
%I International Ataturk Alatoo University
%X This paper covers highlighting the importance of anti-consumer groups in today¡¯s markets and several outstanding factors shaping their reaction against consumption, which are ethnocentrism, religiosity, environmental and health consciousness. A conceptual model is presented which examines the explaining power of ethnocentrism, religiosity, environmental and health consciousness upon voluntary simplifiers and global impact consumers. Data were collected through an e-questionnaire by sending posts to the anti-consumer websites. A total of 503 useable responses were retained for analysis. The analysis reveals that ethnocentrism, environmental and health consciousness have significant impacts upon anti-consumers. In addition, religiosity has a negative impact upon global impact consumers¡¯ anti-consumption behavior. Raising sensitiveness to environmental and health consciousness and ethnocentrism with regards to dealing with anti-consumers enables companies to have sustainable competitive power. These consumers¡¯ growing satisfaction contributes to consumer loyalty in addition to an increase in market share. Researches related to anti-consumers have traditionally emphasized their impacts upon companies¡¯ profits and reputation. On the contrary, this study reveals the main motivations behind voluntary simplifiers and global impact consumers and puts forth a new perspective by presenting the findings related to anti-consumers in Turkey.
%K Anti-consumers
%K ethnocentrism
%K religiosity
%K environmental and health consciousness.
%U http://www.ejbe.org/EJBE2011Vol04No08p031-KAYNAK-EKSI.pdf