%0 Journal Article %T Art and design: relations between creation and reception in the context of the mobile devices %A Alessandra Roberta Rodrigues %A Monica Tavares %J Estudos em Comunica£¿£¿o %D 2012 %I Universidade da Beira Interior %X The purpose of this article is to undertand how the receptor might be affected in the consumption of contemporary cultural products, speci cally, those works of art and design generated from digital media. Thus, the reading strategies previously proposed on the con guration of the objects studied were investigated, in order to understand how the different receptive practices were structured, considering the horizons of expectation which circumscribe the objects created from the use of mobile devices and decoding technology markers. First, you will see a discussion about these mobile media, and, second, a Peircean approach to rating and taking into account the forms of presentation of the objects studied. The paper classi es and rates these objects, assuming the dominance of interaction inherent to the poetic-technological proposals adopted. %K mobile %K consumer %K culture %K contemporary %K art %K design %U http://www.ec.ubi.pt/ec/11/pdf/EC11-2012Mai-10.pdf