%0 Journal Article
%T Un an芍lisis del impacto econ車mico en el comercio de la ciudad de Barretos (Brasil) durante la fiesta del pe車n rural
%A Adriana Gomes de Moraes
%J Estudios y perspectivas en turismo
%D 2012
%I Centro de Investigaciones y Estudios Tur赤sticos
%X El presente art赤culo es el resultado de una investigaci車n realizada en la ciudad de Barretos, Brasil, cuyo objetivo fue analizar si la fiesta del pe車n produce impacto econ車mico en los comercios minoristas del shopping center y en los restaurantes. Se analiz車 si el comercio local es beneficiado por el turismo de eventos. La investigaci車n tuvo una etapa exploratoria, donde se relev車 la bibliograf赤a del marco te車rico. El estudio se llev車 a cabo en el shopping center de la ciudad y en algunos segmentos de los comercios del centro de la ciudad. El instrumento de recolecci車n de datos utilizado fue la entrevista; y el an芍lisis incluy車 t谷cnicas de tabulaci車n simple. Los resultados revelaron que la presencia de visitantes en el per赤odo de la Fiesta del Pe車n Rural no genera impacto econ車mico en el comercio minorista estudiado, considerando los segmentos de alimentaci車n, indumentaria y calzado, muebles, electrodom谷sticos, farmacia, perfumer赤a y cosm谷ticos. Event Tourism: An Analysis of the Economic Impact on the Trade of the City of Barretos, Brazil, During the Cowboy Festivities. This article is the result of a research conducted in the city of Barretos whose aim was to examine whether there is an economic impact on commerce in a retail shopping center and restaurants during the cowboy festivity. It was analyzed whether the local market is benefiting from tourist event. The study was exploratory and a bibliographic survey was conducted in order to build the theoretical foundation. The study was conducted at the local Shopping Center as well as in some other business located in the center of the town. The instruments of data collection were based on a questionnaire and techniques for simple tabulation were included. The results revealed that the presence of visitors during the celebration of the cowboy festivity does not generate economic impact in the retail trade: segment of food, textiles, apparel and foot wears, of furniture and appliances, art pharmaceutical, perfumery and cosmetics.
%K Impacto econ車mico
%K Eventos
%K Fiesta del Pe車n Rural
%K Comercio minorista
%K Economic impacts
%K Events
%K Cowboy Festivity
%K Retail trade
%U http://www.scielo.org.ar/scielo.php?script=sci_arttext&pid=S1851-17322012000600013