%0 Journal Article
%T SPREADING THE IDEAL OF MASS SHAREOWNERSHIP: PUBLIC RELATIONS AND THE NYSE
%A Janice Traflet (ed.)
%J Essays in Economic & Business History
%D 2004
%I The Economic & Business History Society
%X In the 1950s, the New York Stock Exchange, led by President Keith Funston, embarked on an ambitious public relations campaign christened ˇ°Own Your Share of American Business.ˇ± This paper justaposes the ˇ°Own Your Shareˇ±campaign with earlier NYSE image-making efforts. Tracing the evolution in Exchange public relations sheds lights on how the Big Board gradually embraced mass shareownership as a worthy goal and endorsed mass merchandising as a legitimate way to achieve it.
%U http://www.ebhsoc.org/journal/index.php/journal/article/view/85